Corporate Background
Principle Plastics, the sole owner of the SLOGGERS brand,
is a 55-year-old manufacture of footwear items and located
in the Los Angeles area. The privately held company is under
second-generation management, and is the exclusive maker of
SLOGGERS brand of products.
Manufacturing
 All SLOGGERS garden clogs are made on premise using highly
sophisticated injection molding machines designed and built
in Italy. The material compounds are our exclusive formulation
and all quality control of materials and workmanship are held
to the highest standards. A combination of high quality, automated
molding and low labor costs due to efficient manufacturing
practices, allows us to sell a high quality product at a very
competitive price. Factoring in flexible inventory controls
and high output, 100,000+ pairs per month plant capacity, our
domestic garden clog program makes us a leader in the garden
footwear category. We have been a leader in this category for
the past 7 years.
Lawn and Garden Footwear and Apparel
The lawn and Garden industry has benefited from consistent
growth over the years. However, many “commodity” items
have less than ideal margins due to competition with Big Box
retailers. One of the exceptions to this formula is the garden
footwear and apparel category where profit margins remain high.
Items such as our SLOGGERS footwear and apparel have higher
than average margins and great turn over. On a side note, let
it be known that SLOGGER products are not sold through any
Big Box Home Improvement Stores.
Here is a quote from the Summer Show issue of Nursery Retailer
magazine:
“Clogs, sandals and boots are doing fine so far this
year… Sloggers has built a brand identity that helps
their movement. The manufacturer’s displays are real
grabbers.”
Features and Benefits
One of the reasons for our increasing market share is a commitment
to quality. Here are some feature benefits of our Premium Garden
Clogs:
1) Material – Our material is specially formulated for
us to be soft and flexible, yet ultra durable. The material
has a nice “hand”, or feel, and is more comfortable
on the foot than material that does not give.
2) Comfort Insole – Our comfort insole is about the best
you can buy. It is made of open cell polyurethane, so it “wicks” away
moisture, keeping the foot more comfortable. The material has
a biocide that helps prevent odor and fungus from growing.
It can be easily washed, rung out and left to dry.
3) Liner – Our shoes have an exclusive liner on the inside
so the foot is not directly against the edge. This adds greatly
to the comfort, yet the liner is washable.
These are just a few of the details that make SLOGGER garden
clogs so popular.
Garden Apparel and Hats:
Again, another quote from Nursery Retailer:
“Here’s a broad category that continues to be
on the upswing: clothing for gardeners. Reasons for the heightened
demand include more new gardeners, increased yard activity
by long-time gardeners, upgraded displays from manufacturers
and smarter merchandising by retailers. A cross-country sampling
of lawn and garden retailers finds out what they are doing
right - right now”
Woman’s Wear Daily stated that, “52% of the women
over the age of eighteen named gardening as their number one
leisure activity…….apparel manufactures could
tap into this burgeoning market with functional, non frumpy
duds for digging around in the dirt.”
SLOGGERS began to expand beyond footwear two years ago with
an offering of apparel and hats. We feel we are on the front
edge of the curve for this category. Again, we emphasize design,
quality and price.
Sincerely,
David Hoyt
President
Sloggers Garden Outfitters
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